AGRANA distributes wide range of products and covers all segments of the Bulgarian market.

Industrial customers prefer AGRANA sugar for production of drinks, confectionary and dairy products. Strict control and high product quality are the basis for long term relations with international companies, local producers and distributors which use sugar as basic raw material.

For retail customers we offer sugar under the brands of Zahira and Kristela.
Zahira is positioned as our premium brand and is offered as crystal, fine crystal, powder and cubes.
Kristela is the brand affordable for each household and is used to prepare drinks, cakes and home made preserved food.

Connoisseurs of pleasures can choose from the variety of sugar specialties offered under the brand Wiener Zucker.

White and brown sugar in portion packs and the possibility to brand the pack with your company logo are offered for HoReCa customers.